Key Responsibilities:

1. Platform Management:

• • Administer and manage marketing automation platforms (e.g., Adobe Campaign, etc.) to execute targeted campaigns.
  • Configure and maintain marketing automation workflows, templates, and campaigns.

2. Campaign Execution:

• • Design, build, and execute automated marketing campaigns to generate leads, nurture prospects, and drive customer engagement.
  • Monitor campaign performance and make data-driven adjustments to optimize results.

3. Data Management:

• • Manage marketing databases, ensuring data quality, segmentation, and accurate tracking of customer interactions.
  • Implement data-driven strategies to enhance lead scoring and segmentation.

4. Analytics and Reporting:

• • Monitor and analyze key performance indicators (KPIs) to evaluate the success of marketing automation campaigns.
  • Create and present regular reports that communicate key insights, trends, and performance metrics to internal stakeholders.
  • Develop visually appealing dashboards and reports to facilitate a better understanding of marketing performance.

5. Training and Support:

• • Provide training and support to marketing teams on marketing automation best practices.
  • Stay updated on industry trends and advancements in marketing automation technology.

Qualifications:

• Bachelor’s degree in Business, Engineering, or a related field.
• Proficiency in marketing automation platforms (Adobe Campaign, etc.).
• Experience in data visualization tools (Power BI).
• Experience with A/B testing methodologies and tools (Adobe Target).
• Strong understanding of digital marketing principles and best practices.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.

• Certification in relevant marketing automation platforms is a plus.