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CEE Head of Marketing/Market Management
You will find the role being the challenge you are looking for if you want to: ~crlf~1. Take charge of the Marketing/Market Management function in CEE~crlf~• Recognized leader for all Marketing/Market Management related topics;~crlf~• Responsible for steering of the local Marketing managers in Czech Republic, Slovakia, Hungary & Romania;~crlf~• Directly managing the CEE Digital Marketing team based in Prague (one Webmaster & one CRM/Database marketer);~crlf~• Driver of growth and ambassador of the overall MMCD strategy.~crlf~~crlf~2. Contribute to commercial results~crlf~• Lead generation strategy and roll out through a multi-channel approach (eg. telemarketing, digital, cross sell, self-prospection);~crlf~• Managing the planning and evaluation of campaigns;~crlf~• Best practice sharing between countries.~crlf~~crlf~3. Drive digital transformation~crlf~• Support the shift from more traditional direct marketing towards digital;~crlf~• Steer and leverage on the digital marketing team and the regional and group functions;~crlf~• Oversee the updating and maintaining of the new EH websites and optimize usage of marketing automation tools, including Marketo;~crlf~• Implement and improve CRM practices, including strengthening and utilization of the internal prospecting database;~crlf~• Implementation and managing the execution of a social media strategy.~crlf~~crlf~4. Enhance content strategy~crlf~• Development and steering of a content strategy;~crlf~• Identifying and tapping into existing content with the Group;~crlf~• Development and localization of content with support of the local Marketing managers;~crlf~• PR for all lines of business, including Bonding & mid-term.~crlf~~crlf~This full time role reports to the CEE MMCD director.
The role is best fit for someone who is/ has:~crlf~• 5+ years of experience in marketing and communications; ~crlf~• Ability to develop and motivate own team and commercial staff in general;~crlf~• Positive, highly motivated, can-do and target driven personality;~crlf~• Excellent communication and interpersonal skills – structured, effective communication, ability to speak the language of the counterpart;~crlf~• Ability to switch between operational marketing topics and more strategic steering of the function;~crlf~• Entrepreneurship and high level of commercial awareness, strong ability to plan and organize work;~crlf~• Written and verbally fluent in English and ability to interact with all levels of the organization~crlf~• Experience with digital marketing tools and digital transformation is an advantage.~crlf~
What makes this opportunity attractive:~crlf~• Euler Hermes/ Allianz is a strong brand in the CEE market, confirmed by the NPS leadership;~crlf~• A career with the world market leader in a market with a low penetration - there is a lot to win;~crlf~• Small team in a multinational working environment – we are big enough to make an impact and small enough to care;~crlf~• You will be part of an international team which spreads out all over Europe and responsible for 5 different markets in CEE with high level of exposure and visibility to the CEE senior management team as well as the NEUR region;~crlf~• The role combines both operational agendas as well as strategic initiatives, there is room for experimenting and implementation of best practices;~crlf~• Opportunities to learn and grow - on the job or professional training;~crlf~• Open company culture, flexible working hours/possibility of home office;~crlf~• A wide range of employee benefits – 25 days of holiday, meal vouchers, Flexi vouchers, performance bonus, public transportation allowance, extra personal days off, fruit day, Multisport card, etc.~crlf~~crlf~If you are interested in the position please send us your CV and motivation letter in English.
Allianz is the home for those who dare – a supportive place where you can take the initiative to grow and to actively strengthen our global leadership position. By truly caring about people – both its 85 million private and corporate customers and more than 142,000 employees – Allianz fosters a culture where its employees are empowered to collaborate, perform, embrace trends and challenge the industry. Our main ambition is to be our customers’ trusted partner, instilling them with the confidence to grow. If you dare, join us at Allianz Group.~crlf~~crlf~Allianz is an equal opportunity employer. Everybody is welcome, regardless of other characteristics such as gender, age, origin, nationality, race or ethnicity, religion, disability, or sexual orientation.
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