Analytics, customer insights & CRM manager (m/f)

Allianz Partners

AZP wants to create a new travel business model providing peace of mind to travellers along the entire trip, moving earlier in the customer journey to capture customers and enrich our value proposition. We want to move into more strategic partnerships, and create a win-win model with our partners, with a more integrating model that allows us to share data. Our dual mission is to drive significant revenue growth as well as embed sustainable digital-first capabilities into the broader Allianz Partners ecosystem.~crlf~~crlf~To win in this new environment, Allianz Partners has formed a new, dedicated B2C business unit. We are a team with a start-up mindset and appetite for innovation, risk-taking, and speed that meets the stability, infrastructure, and resources of a scale international organization.~crlf~~crlf~Our B2C growth engine is based on the capability to translate data into actionable insights. The Analytics, CustomerInsights & CRM Manager will be instrumental in implementing our customer acquisition strategy through indebt marketing analytics and customer insights.~crlf~~crlf~Allianz Partners B2C business transformation requires creating sustainable and systematic customer acquisition strategies. The Analytics, customer insights & CRM manager will contribute to the overall direction of our global B2C presence and will work with the rest of the team to transform our user experience into the primary marketing vehicle for demand generation.

* Implement the customer acquisition strategy through in-depth marketing analytics and customer insights~crlf~* Develop of data analytics tools and implementation to end-to-end analytics use cases~crlf~* Create data models to identify opportunities for market expansion and cross-sell growth across B2C business lines.~crlf~* Generation of customer insights and draw recommendations from insights for business-facing customer profiles~crlf~* Building and maintaining a 360° view of the Customer~crlf~* Own our analytics output with the Digital Marketing, partenrships and ecosytem team, identifying data-driven strategic growth opportunities via your deep analytics expertise and generating insights that showcase the value we provide~crlf~* Provides data support to design, execute, and measure impactful marketing and product campaigns.~crlf~* Gather and synthesize research and insights to stay on top of customer needs, sentiment, competition, and industry trends.~crlf~* Partner with Business Performance teams to feed our forecasting tool, budget allocation, and marketing channel efficiency reporting~crlf~

Technical Skills~crlf~* Strong understanding of audience-focused metrics, multi-channel marketing, paid media measurement, attribution modelling and customer journey acquisition mapping~crlf~* Design and build scalable self-service reports and dashboards to empower business with insights and analytics~crlf~* Building-integrated measurement platforms across paid, owned, and earned media developing dashboard and models to identify and monitor key metrics~crlf~* Direct experience with experimental design and A/B test measurement~crlf~~crlf~General Skills~crlf~* Entrepreneurial, hands-on & goal-oriented leader, preferably with a background in travel, insurance, and/or platform companies~crlf~* Proven ability to think strategically while balancing execution-oriented, proactive, creative and innovative thinking~crlf~* Strong interpersonal capabilities including abilities to develop strong trust-based relationships, manage effectively and build and motivate high-performing teams~crlf~* Be a strong communicator & effective storyteller~crlf~~crlf~Required Experience~crlf~* 10+ years of marketing measurement, analytics and customer research experience; Strong track record of managing sophisticated data and insights teams~crlf~~crlf~Project management experience~crlf~* Experience with digital ecosystems implementation~crlf~* Experience working in a complex business environment, ideally in the financial services industry~crlf~~crlf~Good level of English - both spoken and written~crlf~

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us. Let’s care for tomorrow.~crlf~~crlf~We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.

Allianz Partners is a world leader in B2B2C insurance and assistance,specializing in the areas of international health & life, automotive, assistance and travel insurance.  Operating in over 76 countries, Allianz Partners offers global solutions that are redefining help, going beyond traditional insurance to help and protect customers wherever they are and whenever they need it.  Our innovative experts deliver future-ready, high-tech, high-touch products and services through four commercial brands: Allianz Assistance, Allianz Care, Allianz Automotive and Allianz Travel. We have over 19,000 employees who handle more than 54 million cases each year, motivated to go the extra mile to help customers and employees around the world. If this sounds like you, come and join us!

Allianz Partners is a fast changing company with strong growth ambitions. We care for our customers, and our caring nature extends to our employees. We don't just hire people, we nourish them and invest in their careers because we recognize that your development and our growth and our development go hand in hand. So if you would like to be part of a global company that offers international career opportunities, kick-start your career and dare to join us! As an equal opportunity employer, Allianz Partners recognises that our strength lies in our people. We are committed to diversity and inclusivity and everyone is welcome to apply. More information regarding the Allianz Partners lines of business can be found at: www.allianz-partners.com~crlf~~crlf~


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