Will help drive the marketing strategy for the North America lines of business, claims and risk consulting, in alignment with Sales / Distribution. The incumbent will be responsible for developing and executing targeted marketing/communications plans and will partner and collaborate with the rest of the Marketing team and Distribution to ensure alignment with the overall strategy and value proposition. This position is responsible for creating a culture and framework for market and customer based marketing plans, and will look to proactively identify market opportunities through market research and analysis.
##Line of Business/Service Marketing Planning: ~crlf~Develop and implement a framework to enhance marketing capabilities across the North America lines of business, Distribution, Claims and Risk consulting, and drive consistency in the development of marketing/communications/distribution plans. Implement an operational marketing model to monitor and leverage customer insights, market data, competitive analysis, product analysis, industry trends and outlooks, etc. in coordination with Distribution, the LoBs and other stakeholders.~crlf~##Customer Service: Implementing the NPS survey, liaising with internal stakeholders and follow-up on action items~crlf~Contribute to achieving greater than 75% of countries achieving above market or loyalty leader rating~crlf~##Product/Service Marketing:~crlf~Collaborate with Marketing Team to define the value proposition, differentiators, customer experience, etc. at the product/service level within the context of the overall AGCS value proposition. Develop a framework of product/service messaging for marketing, communications and promotional initiatives and activities.~crlf~##Project Management & Measurement:~crlf~Implement a project management methodology to lead rigorous project management execution. Develop a consistent approach to monitor and measure the effectiveness of marketing/communications initiatives and campaigns at the marketing plan level.~crlf~##Budget Management~crlf~~crlf~
##Bachelor’s Degree in Marketing, Communications, or related field. ~crlf~## Minimum 5-7 years of strong strategic marketing track record with extensive hands-on experience of marketing planning and implementation, services or B2B background preferred – experience of insurance not essential, and experience in segment/product or service marketing although this would be beneficial.~crlf~## Good knowledge and understanding of marketing concepts, and demonstrated ability to develop a marketing plan.~crlf~## Skill in accurately interpreting marketing research, market trends and consumer insights and ability to translate into actionable marketing initiatives.~crlf~## Strategic orientation and understanding of large scale, complex business/marketing initiatives with demonstrated results~crlf~## Ability to communicate effectively with internal clients and cross-functional teams~crlf~## Proficiency in managing multiple, concurrent projects in a fast-paced work environment; effective project management skills~crlf~## Strong knowledge of Microsoft Office Suite~crlf~## Inter-personal skills, including ability to understand others’ perspectives and agendas~crlf~~crlf~
This role may be in Chicago or New York.
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us. Let’s care for tomorrow.~crlf~~crlf~We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
Allianz Global Corporate & Specialty (AGCS) is a leading global corporate insurance carrier and a key business unit of Allianz Group. We provide risk consultancy, Property-Casualty insurance solutions and alternative risk transfer for a wide spectrum of commercial, corporate and specialty risks across 10 dedicated lines of business.~crlf~Our customers are as diverse as business can be, ranging from Fortune Global 500 companies to small businesses, and private individuals. Among them are not only the world’s largest consumer brands, tech companies and the global aviation and shipping industry, but also wineries, satellite operators or Hollywood film productions. They all look to AGCS for smart answers to their largest and most complex risks in a dynamic, multinational business environment and trust us to deliver an outstanding claims experience.
Worldwide, AGCS operates with its own teams in 32 countries and through the Allianz Group network and partners in over 200 countries and territories, employing over 4,300 people. As one of the largest Property-Casualty units of Allianz Group, we are backed by strong and stable financial ratings. In 2019, AGCS generated a total of €9.1 billion gross premium globally.~crlf~For more information, visit www.agcs.allianz.com or follow us on Twitter @AGCS_Insurance and LinkedIn.~crlf~~crlf~
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