Digital Marketing Specialist
## Working with the Brand Experience Director, the Digital Marketing Specialist role will assist with the identification and execution of the digital marketing strategy for the North America lines of business and/or claims and risk consulting functions in alignment with the overall business strategy and plan. The Digital Marketing Specialist is responsible for the execution of a digital marketing/communications plan that directly supports the NA business goals, and is aligned with the overall AGCS value proposition and messaging. This role requires a good understanding of both digital marketing (Mail, social media, website, app , etc) and the business including customer needs, competitive factors, products/capabilities, industry trends, outlooks, etc. to proactively identify and develop digital opportunities and translate into targeted marketing initiatives and activities, working together with the Marketing Account execs. The Digital Marketing Specialist works in close partnership with the rest of the MarComms team to deliver general digital marketing support.
## Demonstrates a deep understanding of digital marketing and the business by identifying and leveraging customer insights, market data, competitive analysis, product analysis, industry trends and outlooks, etc. to identify and deliver targeted digital marketing/communications initiatives and activities.~crlf~## Help define the value proposition, differentiators, customer experience, etc. at the product/service level within the overall AGCS value proposition and align with global brand framework. Actively participate in the development of a digital framework of product/service messaging for marketing, communications and promotional initiatives and activities.~crlf~## Under the direction of the Brand Experience Director, actively identify current and future requirements and develop and implement digital marketing/communications plans that specifically support the AGCS NA business goals, while maintaining close relationships, and in collaboration, with the MarComms team and in close partnership with the client. Effectively project manage assigned marketing/communications initiatives.~crlf~## Participate in monitoring and measuring the effectiveness of marketing/communications initiatives and campaigns~crlf~## Provide input in the development of an annual digital budget~crlf~~crlf~
##Bachelor’s Degree~crlf~## Minimum of 5-7 years of experience: Strong strategic digital marketing track record with extensive hands-on experience of digital marketing planning and implementation.~crlf~## Minimum of 5-7 years of experience: In digital, segment/product or service marketing~crlf~## Minimum 3-5 years of experience: Services or B2B background preferred – experience of insurance not essential, although this would be beneficial.~crlf~## Good knowledge and understanding of marketing concepts, and demonstrated ability to develop a marketing plan.~crlf~## Skill in accurately interpreting marketing research, market trends and consumer insights and ability to translate into actionable marketing initiatives.~crlf~## Strategic orientation and understanding of large scale, complex business/marketing initiatives with demonstrated results~crlf~## Knowledge and experience in key areas of marketing (social media, content marketing, email marketing, web etc from planning (content and budget), creating/designing strategy through implementation and reporting~crlf~## Ability to communicate effectively with internal clients and cross-functional teams, having creative and verbal presentation skills, capable to present to executive stakeholders~crlf~## Proficiency in managing multiple, concurrent projects in a fast-paced work environment; effective project management skills~crlf~## Strong knowledge of Microsoft Office suite, latest trends in market-facing web-related applications~crlf~## Inter-personal skills, including ability to understand others’ perspectives and agendas~crlf~~crlf~
Allianz is the home for those who dare – a supportive place where you can take the initiative to grow and to actively strengthen our global leadership position. By truly caring about people – both its 85 million private and corporate customers and more than 142,000 employees – Allianz fosters a culture where its employees are empowered to collaborate, perform, embrace trends and challenge the industry. Our main ambition is to be our customers’ trusted partner, instilling them with the confidence to grow. If you dare, join us at Allianz Group.~crlf~~crlf~Allianz is an equal opportunity employer. Everybody is welcome, regardless of other characteristics such as gender, age, origin, nationality, race or ethnicity, religion, disability, or sexual orientation.
Allianz Global Corporate & Specialty (AGCS) is the Allianz Group's dedicated carrier for corporate and specialty insurance business. AGCS provides insurance and risk consultancy across the whole spectrum of specialty, alternative risk transfer and corporate business: Marine, Aviation (incl. Space), Energy, Engineering, Entertainment, Financial Lines (incl. D&O), Liability, Mid-Corporate and Property insurance (incl. International Insurance Programs).
Worldwide, AGCS operates in 30 countries with own units and in over 210 countries and territories through the Allianz Group network and partners. In 2016, it employed around 5,000 people and provided insurance solutions to more than three quarters of the 'Fortune Global 500' companies, writing a total of €7.6 billion gross premium worldwide.~crlf~~crlf~AGCS SE is rated AA by Standard & Poor’s and A+ by A.M. Best.~crlf~~crlf~More information about careers at Allianz Global Corporate Specialty can be found at www.agcs.allianz.com/careers~crlf~~crlf~
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