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Copywriter - U.S. Remote Based Eligible

Job Level:  Professional

Richmond, VA, US, 23233

Due Date:  05/01/2022
Area of Expertise:  Marketing & Design
Unit:  Allianz Partners
Job Type:  Full-Time
Remote Job:  Not applicable
Employment Type:  Permanent
ID:  6821

At Allianz Partners, we foster a culture of collaboration, caring, and growth. If you’re looking for a work environment where you are valued for your ideas, your opinions, your desires, your unique background, and everything else that makes you, you – you’ll find it with Allianz Partners.

If you’re ready for a role where you can truly thrive and put your skills to work, you’ve come to the right place.

In the role of Copywriter you will write compelling, unique and results-driven copy for B2B and B2C marketing campaigns and collateral, as well as B2B2C co-branded marketing campaigns for our extensive list of strategic partners and new business prospects.


This position is 100% U.S. Remote Based



  • Collaborate with graphic and/or web designers to create ad concepts (sometimes multiple ideas per project) and present  the ideas to senior leadership and cross-functional teams for approval•
  • Concepts and executes marketing messages that persuasively deliver the intended business strategy, creative brief and campaign request
  • Write for all types of advertising/marketing projects such as: print ads, product brochures, flyers, email campaigns, banner ads, outdoor, corporate websites, web landing pages, articles, scripts, TV and radio/video scripts, sales training materials, blog posts, social media, posters and other collateral, etc. – both B2B and B2C
  • Write customer (insurance purchaser) emails, letters and other customer-centric communications around purchasing or claims that are concise and resonate with the end-consumer in a way that is refreshingly clear and represents our brand and infuses the appropriate personality to convey welcoming, caring and/or instructional messages
  • Write for the travel agent audience (both B2B and B2C) which includes major travel accounts and their agents (e.g. Travel Leaders, Travel Impressions, Virtuoso, AAA & Avoya) and vary depending on the agents clients (e.g. luxury or family travel)
  • Concept and write effective e-Commerce direct response booking path messages for a wide range of strategic partners and
  • Initiates own creative or copywriting projects for content development and incorporation, when appropriate, into other campaigns)
  • Share best practices and work through creative challenges to establish creative/copy strategies, verbal and written rationales (rooted in consumer/partner insights)
  • Work with other brand creative team members to lead and contribute to brainstorming sessions to creatively solve business challenges for AWP and our strategic partners
  • Conduct internal or external research or interviews in order to write copy that is strategically sound
  • Exhibit subject matter expertise in compliance guidelines, product details (we have over 300 products), customer experience, and communication best practices by media channel whether traditional or digital
  • Assist with onboarding, coaching and mentoring junior or new copywriters
  • Responsible for original concepts, for clear, concise and convincing writing
  • Adhere to Compliance guidelines, leverages design and digital best practices, “
  • Exemplifies leadership and people attributes to support company culture to include entrepreneurship, trust, customer and market excellence, and collaborative leadership
  • May perform other duties as assigned.



  • Five (5) to seven (7) years demonstrated experience in creative copywriting, preferably at and advertising/marketing agency or in-house agency
    Bachelor’s degree in English, Communications , PR or relevant discipline; Master’s degree preferred.
  • Proficiency in Adobe Creative Suite plus Microsoft Word, PowerPoint, Outlook, Excel and content management software such as Wordpress; MAC and PC
  • Talent, judgement and imagination to create ideas and words for the creation of marketing communications and direct response advertisements
  • Knowledge of proper writing mechanics and prose; punctuation, spelling, structure and organization of writing, etc.
  • Experience and understanding of writing for a company with strict Compliance and Legal regulations such as the insurance or other financial services industry preferred.
  • Ability to persuade and sell-in ideas yet listen and collaborate with leadership to produce the best creative work possible within the project guardrails
  • Effective at producing high volume of quality work within fast turnaround timeframes, using project management software (Workfront) to maintain accurate project records, reporting and project time tracking)
  • Ability to quickly learn and comprehend various insurance industry


Allianz Partners is a world leader in B2B2C insurance and assistance, specializing in the areas of international health & life, automotive, assistance and travel insurance. Operating in over 76 countries, Allianz Partners offers global solutions that are redefining help, going beyond traditional insurance to help and protect customers wherever they are and whenever they need it. Our innovative experts deliver future-ready, high-tech, high-touch products and services through four commercial brands: Allianz Assistance, Allianz Care, Allianz Automotive and Allianz Travel. We have over 19,000 employees who handle more than 54 million cases each year, motivated to go the extra mile to help customers and employees around the world. If this sounds like you, come and join us!

Allianz Partners is a fast-changing company with strong growth ambitions. We care for our customers, and our caring nature extends to our employees. We don't just hire people, we nourish them and invest in their careers because we recognize that your development and our growth and our development go hand in hand. So if you would like to be part of a global company that offers international career opportunities, kick-start your career and dare to join us! As an equal opportunity employer, Allianz Partners recognizes that our strength lies in our people. We are committed to diversity and inclusivity and everyone is welcome to apply. More information regarding the Allianz Partners lines of business can be found at:




Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. 
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
Join us. Let's care for tomorrow.

Nearest Major Market: Richmond