Product Marketing Executive - Health
Brisbane, QLD, AU, 4000
Role Responsibilities:
Reporting to the local Head of Product Management, Innovation and Communication with a functional reporting line to Global Head of Product Management & Innovation for Health, the Product Marketing Executive will support the Go-To-Market and Sales Enablement activities for Australia.
The Health line of business aims to support the end-customer when they need it the most:
The Product Management and Innovation team aims to grow the Health line of business further through activating new distribution channels and developing new products and partnerships.
Key Responsibilities:
As Product Marketing Executive you are responsible for:
Go-to-market
- Deploying our value proposition in Australian market
- Creating content for B2B and B2B2C audiences
- Developing and executing B2B and B2B2C marketing campaigns to activate customer relationship and foster product utilisation with a strong focus on ROMI
- Performing compliance checks of Marketing material in line with local regulatory / compliance framework
Sales enablement
- Supporting the local implementation of new products and services
- Supporting local/regional tenders or RFI (building sales materials incl pitches, training) in coordination with local Product and Underwriting and Sales teams
- Supporting generation of new sales leads and pre-sales
As the successful applicant for this role, you'll be able to show:
- University degree in marketing
- Experience in Marketing, ideally in the financial service or health industry
- Strong communication and presentation skills
- Interest in innovation and digitalization of the customer experience/ offers
- Generalist marketer with capability to deliver across multiple channels
- High level of customer orientation
- High degree of self-organization, independence, ownership, team spirit and decisiveness
- Experience with Adobe suite or similar automation platforms
- Graphic design/animation experience highly regarded