Role Responsibilities:

Reporting to the local Head of Product Management, Innovation and Communication with a functional reporting line to Regional Head of Product Management & Innovation for Travel, the Product Marketing Executive will support the Go-To-Market and Sales Enablement activities for Australia. The Travel line of business aims to support the end-customer when they need it the most: 

The Product Management and Innovation team aims to grow the Travel line of business further through activating new distribution channels and developing new products and partnerships.

Key Responsibilities:

As Product Marketing Executive you are responsible for:

Go-to-market

• Deploying our value proposition in Australian market 
• Design and copywriting content for B2B and B2B2C audiences 
• Developing and executing B2B and B2B2C marketing campaigns to activate customer relationship and foster product utilisation with a strong focus on ROMI
• Performing compliance checks of Marketing material in line with local regulatory / compliance framework
• Management of google tagging for multiple partner websites

Sales enablement

• Supporting the local implementation of new products and services
• Supporting local/regional tenders or RFI (building sales materials incl pitches, training) in coordination with local Product and Underwriting and Sales teams
• Supporting generation of new sales leads and pre-sales 
• Google analytics and other reporting as required

As the successful applicant for this role, you'll be able to show:

• University degree in marketing 
• Experience in Marketing, ideally in the financial service or travel industry
• Strong communication and presentation skills including strong copy writing
• Interest in digitalization of the customer experience/ offers with a focus on UX/UI
• Design for digital and print
• Experience with google analytics and tagging
• Basic SEO and optimization knowledge
• High level of customer orientation
• High degree of self-organization, independence, ownership, team spirit and decisiveness 
• Experience with Adobe suite or similar automation platforms