Simplifying the complex to educate and inspire our customers
Combining a background in journalism and driven by his passion for writing, Chris’s career took a fascinating turn when he decided to explore the world of digital content creation.
Since joining Allianz, his experience has been supported by our approach to nurturing talent, our commitment to sustainability and our culture of inclusive meritocracy.
A career path infused with creativity and collaboration
Originally from the United Kingdom, and armed with a degree in journalism, Chris discovered his affinity for copywriting, drawn by its potential for limitless creativity, and opportunities to work across a diverse range of industries and projects.
After making his way to Sydney in 2014 to be closer to family, Chris embarked on a new career path by joining a telecommunications company. There, he acquired valuable insights into writing for digital, content strategy and SEO, forming the foundations that have subsequently shaped his career in digital.
Then, prompted by a recommendation from a former colleague, Chris's path led him to Allianz in 2021. He was drawn to the flat organisational structure, where every voice is valued, and the workplace culture, which includes flexible working arrangements and encourages continued personal growth.
“We’re encouraged and supported to envision and create the career path that aligns with our skillsets,” he shares. “I've been given the support and mentorship along the way, and I encourage my team to design the careers that they envision for themselves. We are continuously encouraged to keep our personal development plans up to date, something that has often been overlooked at other companies. This tool keeps our ambitions transparent with our managers and creates more opportunities.”
Enhancing the customer experience
Since his first role at Allianz as a Senior Digital Content Specialist, Chris has progressed over the last two years to become a team manager.
Together, Chris and his team maintain a consistent, brand-aligned tone across websites, sales funnels and third-party platforms, leveraging his journalistic perspective to craft engaging and informative content.
“Allianz's digital strategy is all about providing content that improves the customer experience, while communicating key features of our product in the simplest way possible."
Creating a brighter future through sustainable choices
Both in his professional and personal life, Chris has a keen interest in sustainability.
“I aim to create content that aligns with our global ethical and sustainability priorities,” he shares. “This involves creating content that is engaging, informative and easy to understand, while also being mindful of our environment and the issues that surround it.”
Chris and his team are committed to guiding customers towards making informed and sustainable choices.
“Through our work, we aim to inspire our customers to make sustainable, educated choices for themselves and for their environment, and to support a brighter future for our planet and its people.”
