Email Marketing Developer
The Email Marketing Developer will serve as a resource to create, develop, and configure email marketing messages and campaigns with a focus on messages triggered via API integrations and automations. Development responsibilities will consist of leveraging approved visual designs and creating HTML message file(s) for email marketing delivery that are in line with industry best practices as well Allianz standards. Deliverables consist of all configuration tasks to create a final ready-to-launch campaign (including final file/message adjustments for personalization and/or dynamic content, subject lines, audience assignments, tracking, and various additional steps/meta-data setup~crlf~tasks). This position will also support message and campaign testing strategies.~crlf~This role will ensure that all deliverables are aligned with the Allianz brand, communication, and customer experience strategies as well as Allianz development standards and industry best practices.~crlf~This role works closely with the Digital Channels & Media manager to review recommended architectural solutions and will also work closely with other email marketing resources, project managers, and business sponsors to understand project/campaign objectives and facilitate project deliverables.~crlf~The majority of the email messages/campaigns will consist of highly personalized and/or dynamically assembled content triggered via integrations from other channels (website, backend systems, ETL batch files, etc.). While this resource will not be expected nor needed to perform native integration development with these other channels, an understanding and prior~crlf~experience with triggered (via APIs and/or batch processing) email campaigns and database~crlf~structure is required within the Oracle Responsys Interact platform. In-depth knowledge and~crlf~prior experience with Oracle Responsys built-in-functions (BIF) and/or Responsys~crlf~Personalization Language (RPL) scripting will be required to be successful. Additionally, prior experience~crlf~with Adobe Campaign (Standard) development activities (specifically Campaigns, Programs and Workflows automation development and HTML message creation) would be beneficial.
Responsibilities~crlf~• Development of email message components based on supplied creative designs, established~crlf~Allianz email patterns elements, and industry best practices.~crlf~• Email message testing (via Litmus) for email client rendering in various focus platforms (and~crlf~subsequent troubleshooting/resolution).~crlf~• Heavy usage of dynamically assembled campaign messages leveraging a combination of~crlf~personalization, Oracle Responsys Built-in-functions (BIF), and/or Responsys Personalization~crlf~Language (RPL).~crlf~• A solid foundational understanding of the various data models and concepts utilized in modern~crlf~email marketing, such as: Responsys - Contact Lists, Profile Extension Tables (PETs), and~crlf~Supplemental Tables and Adobe Campaign Profiles, Profile Extensions, and Custom Resources.~crlf~• 2-3 years (minimum) of email marketing development and design experience.~crlf~• Strong HTML/CSS knowledge and the related nuances specific to email marketing.~crlf~• Ability to convey information clearly and effectively through both formal and informal~crlf~documents, presentations, and dialogues.~crlf~
At Allianz, we foster a workplace where every person feels welcome, connected and valued.
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us. Let’s care for tomorrow.~crlf~~crlf~We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
Retiring with financial security. Living life with confidence. At Allianz Life®, every employee knows these are the things that matter. To do what matters means giving employees the tools and opportunities they need to create innovative, industry-leading products, to discover and embrace new trends, and to strengthen the customer experience. As a company, it means creating a culture that is inclusive, where doing the right thing comes naturally, and promoting an environment that develops talent, seeks excellence, encourages smart risks, and recognizes and rewards people for their performance. Doing what matters for employees helps everyone focus on doing what matters most for our customers. Allianz Life. What you do here matters.
Why Allianz Life®? Because we hire people who are dedicated to doing what matters and we give you the quality training, support, and advancement opportunities you need to succeed. As a company known for its financial strength, we offer generous benefits, have a strong commitment to community involvement, a collaborative culture, and a unique level of energy. The result is engaged and more productive employees. From the very first day you join our team, you will know that your contributions are valued. We practice True Balance at our campus by providing a fun work environment, an on-site child development center, a fully staffed fitness center, and a variety of meal options in both our full-service cafe and bistro. And all medical, dental, and retirement benefits are effective the first day you join Allianz Life, so you can focus on what truly matters.~crlf~~crlf~An equal opportunity employer.~crlf~~crlf~
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Dicas de candidatura
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Horário de trabalho flexível
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Rene, Allianz Germany
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Temos orgulho de fazer parte da família de companhias da Allianz SE na América do Norte - incluindo Allianz Global Investors e PIMCO (Pacific Investment Management Company LLC). (Inglês)