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Marketing Manager

Job Level:  Professional

Tokyo, JP, 106-0032

Due Date:  28.02.2022
Area of Expertise:  Marketing & Design
Unit:  Allianz Japan
Job Type:  Full-Time
Remote Job:  Not applicable
Employment Type:  Permanent
ID:  2894

Join us. Let’s care for tomorrow.

At Allianz Global Investors our people enjoy motivating, fulfilling careers. If you are looking for a fast-paced working environment, you are resolved to cultivate and expand your talents and relish a challenge, then join us now!


We are committed to giving our people – experienced and energetic professionals alike – the opportunities and experiences they seek to thrive and gain personal fulfilment. We will work with you to craft your own career, develop your personal growth, and align your achievements with your ambitions.

Role & Responsibilities

 Corporate Marketing (Operationg website / CMS:Sitecore)

  • Uploading, modifying and translating contents on JP.AllianzGI.com.
  • Creating and designing new contents on JP.AllianzGI.com to support Japan Distribution and enhance our brand in internet through liaising with AP Marketing, JP Distribution and content contributors.
  • Also, drive getting JP.AllianzGI.com ready for public retail business by the end of 2022. Support planning and execution of a dedicated product to achieve this.
  • In due course, support the Japan team to leverage AllianzGI digital marketing capabilities through collaboration with the AP team.

Corporate Marketing: (Lead with AP Marketing)

  • Support the building of a globally consistent investment leadership brand to reinforce the attractiveness of AllianzGI's proposition.
  • Support the global and local roll-out of brand strategy both internally and externally.
  • Strictly adhere to the agreed-upon project timeline and milestones.
  • Ensure the marketing materials and initiatives convey our brand personality consistently and comply with the global guidelines.
  • Build our investment capabilities via content marketing to support the focused fund promotion.

Product/Channel Marketing: 

  • Strengthen product marketing support framework through partnership with Sales, Investment and Product teams to generate and produce timely support for business development.
  • Raise the product awareness through a wide range of product marketing communications and activities, including above-the-line advertisement, channel events, and client events, etc.
  • Manage advertising agency to develop appealing creative and ideas for product promotion and also media channel optimization for efficiency and effectiveness.
  • Produce the marketing collaterals including product leaflets, one-pagers, client communications and co-brand promotional materials.


  • giveaway productions, etc. 


Experience / Qualifications and Skills


  • Operation skill of Sitecore systemWebsite management platform
  • Fluent in Japanese
  • Advanced Business Level in English / Fluent is a plus
  • Advanced skills in Microsoft Office
  • Strong communicator



  • 2 years relevant experience in terms Digital marketing including website contents management in Asset Management
  • Presentation skills, good copywriting skills
  • Product knowledge across various asset classes (equity, fixed income, alternatives, multi-asset) would be very beneficial
  • Familiarity of our web-site content management system SiteCore
  • Hands-on attitude
  • Familiarity with the relevant design / production tools, such as Adobe Illustrator,Photshop
  • Coporprate communication experience. Develop, integrate, and implement PR initiative for branding or product marketing campaign, including media relationship management, event planning and news release production.Refine company's core messages to ensure brand consistency.Resolve public affairs issues.

About Allianz Global Investors

Allianz Global Investors is a leading active asset manager with over 690 investment professionals in 23 offices worldwide and managing EUR 633 billion in assets for individuals, families, and institutions[1].

Active is the most important word in our vocabulary. We believe in solving, not selling, adding value beyond pure economic gain. We offer a collegial culture based on strong values, taking individual responsibility, and dedication to mastering challenging tasks. To harness the power of innovation, we invest in the development of our employees. We encourage you to make an impact in a diverse, international, technology-enabled, and increasingly agile environment. If you feel inspired to elevate the active asset management experience, this is the place for you.

We are committed to deliver excellence to our clients, advisors, employees, our parent company and within our industry. Putting our clients' needs first, behaving in an open and transparent way and treating people fairly means acting with integrity. We respect difference and diversity and reward individual performance as well as teamwork.

We are also committed to the principles of Equal Employment Opportunity and to providing assistance to applicants with physical and/or mental disabilities. If you are in need support to navigate our website or to complete your application, please send an e-mail with your request to recruiting@allianzgi.com.

[1] Data as at 30 June 2021