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Marketing Director

Job Level:  Professional
Location: 

New York, NY, US, 10005

Due Date:  As soon as possible
Area of Expertise:  Marketing & Design
Unit:  Allianz Global Corporate & Specialty
Job Type:  Full-Time
Remote Job:  Not applicable
Employment Type:  Permanent
ID:  9224

Role Purpose:

Working with the Head of Marketing and other marketing team members, and the Marketing Director role will drive the marketing strategy for the North America lines of business, claims and risk consulting and deploys integrated marketing plans aligned to the goals of the region. 

The Marketing Director will partner and collaborate with the key internal stakeholders to ensure alignment with the overall strategy and value proposition. This position is responsible for creating a culture and framework for market and customer-based marketing plans and will look to proactively identify market opportunities through market research and analysis.

The successful candidate works within a highly matrixed environment, partnering closely with marketing and business leadership to develop strategy and supports execution with internal stakeholder groups, including digital marketing operations, data and analytics teams, market insights, and legal and compliance to execute best strategy.

 

Key Responsibilities:

 

Line of Business/Service Marketing Planning:

  • Package, position and promote innovative capabilities that differentiate AGCS's offerings to target audiences.
  • Develop and implement a framework to enhance marketing capabilities across the North America lines of business, claims and risk consulting, and drive consistency in the development of marketing/communications plans. 
  • Implement an operational marketing model to monitor and leverage customer insights, market data, competitive analysis, product analysis, industry trends and outlooks, etc. in coordination with the product marketing specialist.

Product/Service Marketing:

  • Collaborate with key internal stakeholders and leadership teams to define the value proposition, differentiators, customer experience, etc. at the product/service level within the context of the overall AGCS value proposition.
  • Develop a framework of product/service messaging for marketing, communications and promotional initiatives and activities.
  • Brief and oversee the work of external agencies; ensure accuracy of marketing materials. Ensure that our brand and identity is adhered to in campaigns and in all communication channels.

Project Management & Measurement:

  • Develop a consistent approach to monitor and measure the effectiveness of marketing/communications initiatives and campaigns at the marketing plan level.
  • Collaborate with internal and external teams to deliver insights and measurement for all marketing initiatives; deliver regular reports of campaign results, including response analysis and evaluation of KPIs.

Budget Management:

  • Develop and manage an annual budget in collaboration with the Head of Marketing.

Customer Service:  

  • Implementing the NPS survey,  liaising with global teams and internal stakeholders and follow-up on action items.  Contribute to achieving NPS goals. 

 

Required Skills:

  • Bachelor's Degree or postgraduate qualification in Marketing, Communications or related field required.
  • MBA in marketing preferred
  • 5-7 years of experience and strong strategic marketing track record with extensive hands-on experience of marketing planning and implementation.
  • Deep understanding of marketing concepts. Demonstrated ability to develop a fact-based market/business strategy. large scale, complex marketing plan.
  • Skill in accurately interpreting marketing research, market trends and consumer insights and ability to translate into actionable marketing initiatives.
  • Strategic orientation and experience implementing large scale, complex business/marketing initiatives with demonstrated results.

 

Compensation is commensurate with skills and experience and includes a comprehensive best in class benefits package.  Any salary or benefits information provided by third party resources such as external job posting websites etc., cannot be deemed reliable.

 

 

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us. Let’s care for tomorrow.

 

We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.

 

Allianz Global Corporate & Specialty (AGCS) is a leading global corporate insurance carrier and a key business unit of Allianz Group. We provide risk consultancy, Property-Casualty insurance solutions and alternative risk transfer for a wide spectrum of commercial, corporate and specialty risks across 10 dedicated lines of business.

Our customers are as diverse as business can be, ranging from Fortune Global 500 companies to small businesses, and private individuals. Among them are not only the world’s largest consumer brands, tech companies and the global aviation and shipping industry, but also wineries, satellite operators or Hollywood film productions. They all look to AGCS for smart answers to their largest and most complex risks in a dynamic, multinational business environment and trust us to deliver an outstanding claims experience.

 

Worldwide, AGCS operates with its own teams in 32 countries and through the Allianz Group network and partners in over 200 countries and territories, employing over 4,300 people. As one of the largest Property-Casualty units of Allianz Group, we are backed by strong and stable financial ratings. In 2019, AGCS generated a total of €9.1 billion gross premium globally.

 

For more information, visit www.agcs.allianz.com or follow us on Twitter @AGCS_Insurance and LinkedIn.

 

 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City