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Marketing Director - Defined Contribution | Hybrid Schedule

Job Level:  Management

Minneapolis, MN, US, 55416-1297

Due Date:  N/A
Area of Expertise:  Marketing & Design
Unit:  Allianz US Life
Job Type:  Full-Time
Remote Job:  Not applicable
Employment Type:  Permanent
ID:  3815

At Allianz Life, we are driven by our mission – we secure your future – and by our common goal of caring for tomorrow. We care for our employees by promoting an inclusive culture where everyone has the opportunity to grow and be rewarded for their success. We care for our customers by creating new products that help them protect their families and pursue their retirement goals. We care for our community by giving time, resources, and donations. And we care for the future by supporting sustainability, protecting the local environment, and promoting societal equity.


What you do:

The Distribution Marketing Director - Defined Contribution supports the Head of Employer Markets with the development, integration and tactical execution of marketing strategy for the Company's new Defined Contribution (DC) business.  Develops marketing strategy and leads marketing content creation efforts to successfully support related product, distribution and digital efforts to enter the DC channel, with a particular focus on key distribution intermediaries and plan participants.  Serves as a key "market facing" expert on behalf of the Allianz DC business along with the Head of Employer Markets and Head of DC Distribution.   Assist with the identification and hiring of FTEs and consultants to establish a dedicated Employer Markets marketing team and deliver on strategic priorities.  Provide required direction and awareness to ensure that our distribution and recordkeeping partners, sales leadership and marketing programs are properly positioned to meet/exceed strategic goals.  Execute audit/training of distribution marketing team members in all aspects of their position.  Act as primary liaison with critical internal business partners (e.g. Compliance, Legal) to ensure DC channel marketing strategies are in alignment with all applicable standards/regulations. Manage activity of the Employer Markets marketing team to ensure implementation/execution of marketing initiatives including high profile projects and campaigns.  Direct the activity of the marketing support team (both internal employees and external consultants) responsible for delivering, approving and distributing marketing content. Coordination and management of department workload/budget while adhering to project delivery goals and aggressive business expense management strategies. Ensure marketing metrics are relevant, accurate and delivered in a timely manner.


  • Support Head of Employer Markets on strategy development for market entry efforts in the DC channel, including the identification and hiring of key FTEs and consultants to build the DC channel marketing team and program; build and maintain awareness of competitive environment
  • Support the Employer Markets team on execution and workload management of initiatives supporting the marketing strategy
  • Direct activities of support teams to develop, deliver, approve and distribute marketing initiatives. Audit and training of distribution marketing team members
  • Ensure the integration of marketing plans and identify opportunities to implement cross-distribution strategies and campaigns
  • Assist leadership team in the management and allocation of budget. Development of metrics to monitor success and results of initiatives
  • Act as primary liaison with critical internal business partners (e.g. Compliance, Legal) to ensure aggressive marketing strategies are in alignment with all applicable regulations


What you bring:

  • 8-10 years’ experience required in the Financial Services industry with a minimum of 7 years in sales and/or marketing
  • Defined contribution channel marketing experience with a particular focus on distribution intermediaries and participates required
  • Bachelor’s degree or equivalent experience required
  • Active series 6 or 7 and Minnesota Life Insurance license required or ability to obtain within 180 days of hire
  • Experience with financial planning tools/platforms preferred


What we offer:

At Allianz Life, we’re proud to provide a benefits package that supports the True Balance of our employees and their families. We offer a choice of comprehensive medical and dental plan options, a generous time off plan and an outstanding 401(k) company match. Plus, our employees enjoy an award-winning campus with an array of discounted amenities, including an onsite health center, child development center, fitness facility, convenience store and two cafeterias. Our employees and leaders take an active role in shaping our culture through our Employee Resource Groups, whose activities and advocacy contribute to an environment that welcomes, includes and celebrates diversity. Our generous benefits, campus amenities and inclusive, engaged culture are among the many reasons we’re routinely recognized as a top workplace employer.


Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.  We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.


Join us. Let's care for tomorrow.