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Global Head of Marketing, Global Distribution

Job Level:  Management
Location: 

London, GB, EC3V 0HR New York, NY, US, 10005 München, DE, 81737

Due Date:  As soon as posisble
Area of Expertise:  Marketing & Design
Unit:  Allianz Global Corporate Specialty
Job Type:  Full-Time
Remote Job:  Not applicable
Employment Type:  Permanent
ID:  1105

Job Purpose/Role

 

The Head of Marketing is responsible for developing and executing the overall marketing strategies for the region.

 

Creates and steers the global marketing strategy with focus to bring industry experience into marketing. Prepares and manages global marketing budget, ensuring return on spend, runs global marketing campaigns and events. Ensures marketing material is used globally, regional sponsorship and event strategies are in line with global strategy. Liaise marketing activities with Global CUO and Regional MDs and ensures processes are best fit to serve external and internal customers.                         

 

Key Responsibilities

 

In this position you will…

 

  • Develop, manage and implement a short term and long term marketing strategy which maximizes market share and profitability
  • Develop, manage and execute the external communication strategy for distribution partners and clients which is aligned with the mission, vision and value proposition of AGCS, in collaboration with Communications.         
  • Lead, manage and develop the Global marketing team. Serve as a key member of the AGCS Global Distribution leadership team. Represent AGCS in Allianz Group initiatives, and capitalize on opportunities to reduce expenses and improve effectivenesss through collaboration with other Allianz OE’s gloablly.
  • Drive the development of a differentaied value proposition and collateral to define our risk appetite   
  • Defines global marketing, events and sponsorship strategy, support creation and global roll-out of marketing material., runs global marketing campaigns and events. Ensures homogenous marketing material and the use of global standards across regions. 
  • Develop, manage and execute the digital marketing strategy across the region to build Allianz’s brand profile and promote AGCS’ expertise, in coordination with Communications.
  • Roll out & maintain and analyse of a customer loyalty programm.
  • Improvement of the customer jorney.
  • True customer centricity activities with the actual Qualtrics platform
  • Own and manage the global marketing budget, ensure return on spend and optimise spend with Regions.
  • Liase marketing activities with ther internal functions and with the Allianz Group. Ensure alignment of all marketing and communications strategy to the Allianz brand profile and image.                                                                                                                                        

 

Key Requirements/Skills/Experience

 

  • Significant experience (7-10 years) in industrial or specialty insurance industry in front-line business development            
  • Evidence of successful leading and managing sales and marketing teams, ideally across different locations                                                                                                                                 
  • Demonstrable successful track record in driving organizational change / business transformation
  • Ability to think outside the box to bring industry expertise into b2b marketing for corporate insurance
  • Ability to discuss and create marketing around solutions and products with ISD/ KAMs/ Underwriters   
  • Knowledge of state of the art sales, marketing & distribution processes and decision making frameworks
  • In-depth knowledge of digital marketing
  • Managing multiple projects in parallel; agile project methodology skills are preferred
  • Ability to express ideas and messages clearly, both written and verbally.  Ability to "sell" an improvised or prepared audience winning story
  • Excellent written and verbal communication skills with ability to explain complex in a simple way to understand terminology
  • English: Fluent (able to negotiate)

 

 

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us. Let’s care for tomorrow.

 

We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.

 

Allianz Global Corporate & Specialty (AGCS) is a leading global corporate insurance carrier and a key business unit of the Allianz Group. We provide risk consultancy, Property-Casualty insurance solutions and alternative risk transfer for a wide spectrum of commercial, corporate and specialty risks.

 

Our customers are as diverse as business can be, ranging from Fortune Global 500 companies to small businesses, and private individuals. Among them are not only the world’s largest consumer brands, tech companies and the global aviation and shipping industries, but also wineries, satellite operators and Hollywood film productions. They all look to AGCS for smart answers to their largest and most complex risks in a dynamic, multinational business environment and trust us to deliver an outstanding claims experience.

 

Worldwide, AGCS operates with its own teams in 32 countries and through the Allianz Group network and partners in over 200 countries and territories, employing over 4,300 people. As one of the largest Property-Casualty units of Allianz Group, we are backed by strong and stable financial ratings.

 

At AGCS UK we are not only impressive for our clients, but also for our employees as we offer the following generous benefits:

  • Flexible buy/sell holiday options
  • Bupa private medical insurance
  • Generous pension contributions
  • Enhanced paid maternity, paternity, shared parental leave
  • Sabbaticals
  • Flexible working options
  • Subsidized on-site massages
  • Employee stock purchase plan for Allianz shares
  • Education / study sponsorship
  • Global mobility within AGCS and the wider Allianz Group

…and many more individual flexible benefits to choose from. We pride ourselves on our approach to wellbeing and provide regular seminars, activities, and events devoted towards the overall health of our employees.

For more information, visit www.agcs.allianz.com or follow us on Twitter @AGCS_Insurance and LinkedIn.