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Head of CRM and Digital (Maternity Cover)

Job Level:  Management
Location: 

London, GB, E14 5DX

Due Date:  25/05/2022
Area of Expertise:  Marketing & Design
Unit:  Euler Hermes
Job Type:  Full-Time
Remote Job:  Not applicable
Employment Type:  Temporary
ID:  9419

The role:

 

Maternity Cover

 

As Head of Digital Marketing and CRM, you will take the lead in developing successful, long-term digital and direct marketing acquisition strategies for our company.  You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

 

What you will do:

 

'Digital and Direct Marketing responsibilities include:
• Constantly optimising direct and digital marketing strategy to drive engagement at every step of the funnel, across channels and contributing to business growth: including SEO/SEM, marketing database, email, nurturing programs, social media and display advertising campaigns…
• Measuring and reporting on performance of all marketing campaigns, and assessing these against goals (ROI and KPIs).
• Preparing and managing team budget.
• Identifying trends and insights and staying up-to-date with digital technology developments, testing and learning new approaches and optimising spend and performance based on the insights
• Managing prospecting plan, forecasting sales performance and acting proactively to increase our market segment
• Liaising with Product, Brand, Content & Social, Telemarketing and Sales directors to increase client satisfaction through cohesive strategies
• Brainstorming new and creative growth strategies

CRM Responsibilities include:
• Championing and identifying opportunities to add value to the business
• Segmenting data to support insights into marketing campaigns
• Providing quality campaign data

 

In addition, the Head of Digital Acquisition and CRM will be managing, developing and motivating a team of 3 to achieve goals.

 

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us. Let’s care for tomorrow. 

 

We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. 

 

Allianz Trade is the trademark used to designate a range of services provided by Euler Hermes. We are the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk. Headquartered in Paris, we are present in more than 50 countries with 5,500 employees. In 2021, our global business transactions represented 931 billion Euro in exposure. 

 

For more information, please visit www.allianz-trade.com or our social media LinkedIn Twitter Instagram @AllianzTrade