Meet Rim Hamirifou

My day-to-day work focuses on helping strengthen customer centricity across the organisation and supporting transformation initiatives that improve how we understand our customers. A large part of my role is dedicated to developing awareness programs, training, and communication initiatives that help employees understand their impact on the customer experience, regardless of their role.

I also coordinate projects that enhance our customer intelligence capabilities, such as the implementation of new tools and solutions that help us better collect, analyze, and share customer insights. By helping teams access and use customer feedback more effectively, I contribute to building a more customer-focused organisation.

Customers may never know our team exists, but they experience the outcomes of our work every day. Our role is to help Allianz Partners understand customers end-to-end: what they need, what frustrates them, what builds trust, and what creates loyalty. We bring together insights from customer feedback, customer journeys, and consumer research to help the organisation make decisions through a customer lens. When a process becomes easier, a pain point is removed, or a customer need is better understood, that's where the impact of our work becomes visible.