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Head of Marketing in Global Distribution (m/f/d)
The Head of Marketing is responsible for developing and executing the overall marketing strategy for the region.~crlf~ ~crlf~Creates and steers the global marketing strategy with focus to bring industry experience into marketing. Prepares and manages global marketing budget, ensuring return on spend, runs global marketing campaigns and events. Ensures marketing material is used globally, regional sponsorship and event strategies are in line with global strategy. Liaise marketing activities with Global CUO and Regional MDs and ensures processes are best fit to serve external and internal customers.
In this position you will…~crlf~##Develop, manage and implement a short term and long term marketing strategy which maximizes market share and profitability~crlf~##Develop, manage and execute the external communication strategy for distribution partners and clients which is aligned with the mission, vision and value proposition of AGCS, in collaboration with Communications.~crlf~##Lead, manage and develop regional marketing team. Serve as a key member of the AGCS leadership team. Represent AGCS in Allianz Group initiatives, and capitalize on opportunities to reduce expenses and improve effectiveness through collaboration with other Allianz OE’s globally.~crlf~##Defines global marketing, events and sponsorship strategy, support creation and global roll-out of marketing material, runs global marketing campaigns and events. Ensures homogenous marketing material and the use of global standards across regions.~crlf~##Develop, manage and execute the digital marketing strategy across the region to build Allianz’s brand profile and promote AGCS’ expertise, in coordination with Communications.~crlf~##Roll out & maintain and analyse of a customer loyalty program.~crlf~##Improvement of the customer journey.~crlf~##True customer centricity activities with the actual Qualtrics platform.~crlf~##Own and manage the global marketing budget, ensure return on spend.~crlf~##Liase marketing activities with the internal functions and with the Allianz Group. Ensure alignment of all marketing and communications strategy to the Allianz brand profile and image.~crlf~
##Significant experience (7-10 years) in industrial or specialty insurance industry in front-line business development~crlf~##Evidence of successful leading and managing sales and marketing teams, ideally across different locations~crlf~##Demonstrable successful track record in driving organizational change / business transformation~crlf~##Ability to think outside the box to bring industry expertise into b2b marketing for corporate insurance~crlf~##Ability to discuss and create marketing around solutions and products with ISD/ KAMs/ Underwriters~crlf~##Knowledge of state of the art sales, marketing & distribution processes and decision making frameworks~crlf~##In-depth knowledge of digital marketing~crlf~##Managing multiple projects in parallel; agile project methodology skills are preferred~crlf~##Ability to express ideas and messages clearly, both written and verbally. Ability to "sell" an improvised or prepared audience winning story~crlf~##Excellent written and verbal communication skills with ability to explain complex in a simple way to understand terminology~crlf~##English: Fluent (able to negotiate)~crlf~
Allianz is the home for those who dare – a supportive place where you can take the initiative to grow and to actively strengthen our global leadership position. By truly caring about people – both its 85 million private and corporate customers and more than 142,000 employees – Allianz fosters a culture where its employees are empowered to collaborate, perform, embrace trends and challenge the industry. Our main ambition is to be our customers’ trusted partner, instilling them with the confidence to grow. If you dare, join us at Allianz Group.~crlf~~crlf~Allianz is an equal opportunity employer. Everybody is welcome, regardless of other characteristics such as gender, age, origin, nationality, race or ethnicity, religion, disability, or sexual orientation.
Allianz Global Corporate & Specialty (AGCS) is the Allianz Group's dedicated carrier for corporate and specialty insurance business. AGCS provides insurance and risk consultancy across the whole spectrum of specialty, alternative risk transfer and corporate business: Marine, Aviation (incl. Space), Energy, Engineering, Entertainment, Financial Lines (incl. D&O), Liability, Mid-Corporate and Property insurance (incl. International Insurance Programs).
Worldwide, AGCS operates in 30 countries with own units and in over 210 countries and territories through the Allianz Group network and partners. In 2016, it employed around 5,000 people and provided insurance solutions to more than three quarters of the 'Fortune Global 500' companies, writing a total of €7.6 billion gross premium worldwide.~crlf~~crlf~AGCS SE is rated AA by Standard & Poor's and A+ by A.M. Best.~crlf~~crlf~AGCS promotes an individual work-life balance for example the possibilit y of working part-time. Provided that the job with its respective basic conditions is suitable for this, all positions advertised on a full-time basis can also be filled on a part-time basis.~crlf~~crlf~If you are currently exempted from statutory pension obligations under section 6 (1) sentence 1 no. 1 SGB VI, please take a look at the important and binding notes in the HR lexicon under: Money / Social Security / Annuity Insurance / Pension Insurance exemption.~crlf~~crlf~More information about careers at Allianz Global Corporate Specialty can be found at www.agcs.allianz.com/careers~crlf~~crlf~
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