Senior Consultant in Marketing Analytics (m/f/d)
Allianz Consulting was established in 2004 as the internal consulting division of the Allianz Group. Our vision is to be the consulting partner of choice for Allianz Group core segments. Our experienced consulting teams support all Allianz operating entities worldwide in planning and implementing their local key strategic projects.~crlf~Joining Allianz Consulting means working in a fully international environment alongside other talented people who enjoy sharing their knowledge and experiences, having increased personal responsibilities and working under a flat management hierarchy. Allianz Consulting has a reputation for focusing on growing its talent and on-the-job training from the very first day to ensure strong career development and preparation for future opportunities within the Allianz Group.~crlf~ ~crlf~We are currently looking for a Senior Consultant in Marketing Analytics (m/f/d) to join us and become a crucial part of a business innovation unit within Allianz Consulting. ~crlf~As businesses and technology evolve at unprecedented scale, we are also focusing our efforts to shift towards more agile, data-driven and cross-functional consulting, expanding our services to drive change in the fields of marketing analytics and customer insights for Allianz entities worldwide. ~crlf~Therefore, we have decided to form a team of interdisciplinary consultants engaged in projects that connect the marketing and analytics domains. ~crlf~Our purpose: To help our clients at Allianz Group proactively delight their customers and concurrently achieve strategic marketing goals, while always being aware of how the customer base perceives the brand propositions they shape. In short: We will support Allianz Group Teams worldwide with strategic and practical solutions to promote products and services while becoming more customer-centric and data-driven.~crlf~If you have a marketing, consulting or data analyst background, more than 3 years of experience that blended the marketing and analytics domains, brought you a firm grasp on present digital marketing platforms and analytics technology, as well as the desire to connect art and science, we definitely want to meet you!
##Act as a trusted advisor for team members and clients, helping them succeed in achieving a high degree of maturity in digital marketing and marketing analytics~crlf~##Derive business and analytical requirements from marketing objectives and address key marketing questions~crlf~##Quantify marketing performance, customer engagement and customer behavior by specifying and harmonizing key metrics~crlf~##Leverage customer data using a diverse set of tools and transform raw data into actionable insights to improve the customer experience and marketing outcomes~crlf~##Communicate complex quantitative data and analyses in a clear, concise manner to senior marketing decision makers~crlf~##Facilitate and establish data-driven decisions in marketing functions~crlf~##Drive concurrent digital marketing or marketing analytics initiatives and scale them into the organization~crlf~##Manage stakeholders on a global and local level and across business functions~crlf~
##3+ years of experience in a digital marketing / marketing analytics role~crlf~##Degree in business administration or a quantitative field (mathematics, economics, computer science etc.)~crlf~##Relevant experience in digital marketing domains such as targeting & segmentation, customer journey optimization, campaign management or personalization~crlf~##Understanding on how to engage customers across marketing channels and touchpoints~crlf~##Expertise in quantifying and evaluating customer engagement, customer value and marketing performance~crlf~##Strong business acumen combined with an affinity for numbers and analytical rigor~crlf~##Proficiency with data visualization tools (e.g. Power BI, MicroStrategy, Tableau)~crlf~##Significant experience in Excel and SQL, experience in at least one programming language (notably Python or R) is desirable~crlf~##Familiarity with large-scale data, ability to quickly dive into and master new data sets ~crlf~##Proficiency in data storytelling to translate analytical findings into clear, concise marketing recommendations~crlf~##Strong can-do attitude, clear logical thinking and curiosity~crlf~##Excellent communication, collaboration and interpersonal skills~crlf~##Fluency in English is mandatory, German or any other language is a plus~crlf~
Our local advantages~crlf~##Flexible and mobile working: We offer a flexible working time model with 38 hours/week, 30 vacation days per year, as well as „hybrid“ workplace model~crlf~ ~crlf~##Family friendliness: Balancing family and career is a top priority for us. We offer support from caring for the little ones to supporting with care for family members.~crlf~ ~crlf~##Open and international working environment: Allianz stands for diversity. Various social networks offer employees a wide range of support and development opportunities within our company.~crlf~ ~crlf~##Career development: Digital learning platforms, mentoring programs and training sessions give employees the opportunity for personal and professional development. ~crlf~ ~crlf~##Allianz Pension: Benefit from our attractive company pension scheme (model).~crlf~ ~crlf~##Employee discounts: Allianz employees benefit from employee discounts, for example on Allianz insurance policies, Employee Stock Purchase Plan (ESPP), public transport, our canteen or company bike.~crlf~ ~crlf~##Relocation Service: For international transfers, we provide support in the form of VISA, official work and temporary accommodation to ensure a smooth start in a new environment.~crlf~ ~crlf~*The above-mentioned advantages may vary depending on the location and are only an extract of our numerous offers. For your individual service catalogue, please contact our Career Service or the People Function.
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us. Let’s care for tomorrow.~crlf~~crlf~We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
At the core of the Group’s strength lies digitalization and its promise of growth opportunities through a ‘digital by default’ strategy. Allianz Technology SE is the principal driver behind transforming Allianz into a digital group – a quest to which nearly 7,500 Allianz Technology SE employees around the globe have committed themselves. Allianz Technology SE equips the Group with the most cutting edge digital solutions in the industry, bringing Allianz to the fingertips of its customers. At Allianz Technology SE , innovation is more than a buzzword; it is the business of the day, every day.
We are interested in your strengths and experience. This means that we welcome all applications, irrespective of other characteristics such as gender, ethnic background, origin or any disability.~crlf~~crlf~
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Zusammen mit unseren Kunden bieten wir führende IT-Infrastruktur- und Anwendungslösungen an, um die globale Digitalisierung der Allianz Gruppe voranzutreiben. (Englisch)