Optimization Strategist

Allianz Partners

At Allianz Partners, our customers are at the center of everything we do, and we’re focused on delivering outstanding customer experiences in the specialty insurance market. If you have a passion for understanding consumer behavior and conversion optimization, we want to talk to you.~crlf~~crlf~In this role, you own the strategy and execution of our optimization experiments that are focused on improving conversion, customer experience, revenue, and profitability. You’ll work with a team of analysts to collect and analyze data from a variety of sources to develop a deeper understanding of consumer behavior and how we can use that insight to optimize KPIs. You’ll manage the user experience (UX) optimization process end-to-end by creating experiment strategy, managing all components of project execution, understanding test results, and communicating them to stakeholders.

A DAY IN THE LIFE ~crlf~~crlf~You will: ~crlf~~crlf~## Develop and execute conversion optimization plans for each assigned business partner~crlf~## Drive the development of key UI/UX experiences which will incorporate high-level interaction navigation, and organization design ~crlf~## Collaborate with other optimization strategists, marketing and CX managers, copywriters, designers and UI /UX developers to plan and develop new marketing experiments~crlf~## Create mockups and visual prototypes ~crlf~## Interact with partner representatives and work collaboratively within assigned team to lead experimentation efforts to optimize customer experience and revenue, while meeting partner and profitability requirements~crlf~## Track and manage all experiment approvals from the appropriate stakeholders~crlf~## Review sites and leverage data to gain insight into user experience and behavior, trending, site usability and effectiveness, and presents actionable insights and recommendations based on data results and best practices~crlf~## Plan and develop A/B/n and multivariate experiments with clear and measurable objectives that meet partner and Allianz goals~crlf~## Plan the optimal mix of new and proven ideas in the right segments to maximize KPIs~crlf~## Document all experiments with relevant data, including hypothesis, test idea, approval documentation tracking, mock-ups, and any instructions to properly execute the tests~crlf~## Professionally present and communicate experiment ideas, plans and results with both internal and external clients and prepare reports on conversion experimentation activities and strategies~crlf~## Manage multiple customer segments and experiment timelines according to partner goals~crlf~## Collaborate with sales, product and analytics teams to develop new insurance products ~crlf~## Develop a deep understanding of psychographics, behavioral economics, and decision mapping best practices to better meet consumer needs.. ~crlf~~crlf~You may also perform other duties as assigned and must have regular, predictable, reliable attendance.~crlf~

WHAT YOU'LL NEED ~crlf~~crlf~## Bachelor's degree in business, UX web design, digital analytics, merchandising, market research, behavioral psychology, or related field or combination of relevant education and work experience ~crlf~## Minimum of three years' merchandising, marketing or conversion optimization experience~crlf~## Experience in project management and planning, managing multiple concurrent projects and timelines ~crlf~## Detail-orientation with strong analytical and problem-solving skills ~crlf~## Excellent written and oral communication skills with ability to present findings at all levels~crlf~## Strong background in e-commerce web analytics implementation, data tagging, reporting, optimization A/B/n and multivariate testing, personalization, and User Experience~crlf~## Experience with strategies for improving conversion on websites and at the offer level~crlf~## Proficiency with Google Analytics, Adobe Target, Omniture, Optimizely, Maxymizer or other front-end testing tools and analytical platforms~crlf~## Working knowledge of HTML and CSS required~crlf~## Knowledge of JavaScript/jQuery, Filemaker a plus~crlf~

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us. Let’s care for tomorrow.~crlf~~crlf~We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.

Allianz Partners is a world leader in B2B2C insurance and assistance,specializing in the areas of international health & life, automotive, assistance and travel insurance.  Operating in over 76 countries, Allianz Partners offers global solutions that are redefining help, going beyond traditional insurance to help and protect customers wherever they are and whenever they need it.  Our innovative experts deliver future-ready, high-tech, high-touch products and services through four commercial brands: Allianz Assistance, Allianz Care, Allianz Automotive and Allianz Travel. We have over 19,000 employees who handle more than 54 million cases each year, motivated to go the extra mile to help customers and employees around the world. If this sounds like you, come and join us!

Allianz Partners is a fast changing company with strong growth ambitions. We care for our customers, and our caring nature extends to our employees. We don't just hire people, we nourish them and invest in their careers because we recognize that your development and our growth and our development go hand in hand. So if you would like to be part of a global company that offers international career opportunities, kick-start your career and dare to join us! As an equal opportunity employer, Allianz Partners recognises that our strength lies in our people. We are committed to diversity and inclusivity and everyone is welcome to apply. More information regarding the Allianz Partners lines of business can be found at: www.allianz-partners.com~crlf~~crlf~

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Wir sind der globale Experte im Bereich Assistance, Kranken-, Kfz- und Reiseversicherung. (Englisch)