Marketing & Customer Experience Strategist

Allianz Partners

At Allianz Partners, our customers are at the center of everything we do, and we’re focused on delivering outstanding customer experiences. If you have a passion for applying market intelligence and are an active, fast learner who is comfortable with ambiguity and an innovative and entrepreneurial environment, look no further.~crlf~~crlf~In this role, you’ll lead, develop and implement B2B2C marketing plans and customer acquisition strategies for our partners. You’ll collaborate with creative, analytic, sales, product and other colleagues to grow existing accounts and help convert prospects. And you’ll have an opportunity to work with our CX lead to identify and implement improvements in our B2B2C customer experience.

A DAY IN THE LIFE ~crlf~~crlf~You will: ~crlf~~crlf~## Develop and execute marketing plans for B2B2C partners with consideration of partner-specific booking-path and non-booking-path strategies and tactics; help raise awareness about travel insurance before the booking path and retarget non-customers using tools like splash pages, FAQ’s, email campaigns, and display ads. ~crlf~## Gather consumer and partner insights to inform decision mapping strategies and tactics.~crlf~## Support the preparation of partner-facing proposals, business reviews, and other presentations, etc.~crlf~## Lead organic growth initiatives, as well as new business prospect marketing, in strategic brainstorm meetings and immersion sessions.~crlf~## Build and maintain positive/productive internal relationships with sales, product and marketing team members, as well as finance, compliance and other functional areas.~crlf~## Build and maintain positive/productive relationships with external partners and follow up on the full implementing of marketing initiatives and campaigns. ~crlf~## Lead and/or participate in developing mobile strategies in terms of booking path optimization, educating on mobile trends/impacts, and developing mobile-specific agenda in the B2B2C channels.~crlf~## Brief, direct and collaborate with internal teams and external agencies, research partners and vendors, providing consumer and partner-specific insights to inform creative strategy and development.~crlf~## Work within applicable brand guidelines, understanding the brand architecture and customer-centricity efforts; implement co-brand or trade advertising/marketing campaigns.~crlf~## Apply a customer-centric approach to create seamless user experience within and outside of booking path.~crlf~## Understand and clearly communicate the overall B2B strategy, to ensure we fulfill our promise to provide more value to partners and their customers.~crlf~## Stay up-to-date on competitive environment—from competitor activity to upcoming innovations or potential disruption. ~crlf~~crlf~You may also perform other duties as assigned and must have regular, predictable, reliable attendance.~crlf~

WHAT YOU'LL NEED ~crlf~~crlf~## Three to seven years' experience in a B2B or eCommerce marketing strategy role preferred~crlf~## Bachelor's Degree with MBA strongly preferred ~crlf~## Knowledge of brand and direct response marketing as well as co-brand advertising campaigns~crlf~## Expert knowledge of Microsoft Office suite, especially PowerPoint and Excel in a strategic business and marketing environment~crlf~## Strong strategic marketing and analytical skills; project management and prioritization skills~crlf~## Passion for market intelligence in terms of seeking and utilizing trends and research~crlf~## Highly attentive to details when reviewing creative assets and deliverable before sharing with partners~crlf~## Active and fast learner; comfortable with ambiguity and innovative & entrepreneurial environment, yet can independently execute campaigns and projects~crlf~## Knowledge of marketing within the travel supplier, agency, insurance and/or other regulated industries is strongly preferred~crlf~

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us. Let’s care for tomorrow.~crlf~~crlf~We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.

Allianz Partners is a world leader in B2B2C insurance and assistance,specializing in the areas of international health & life, automotive, assistance and travel insurance.  Operating in over 76 countries, Allianz Partners offers global solutions that are redefining help, going beyond traditional insurance to help and protect customers wherever they are and whenever they need it.  Our innovative experts deliver future-ready, high-tech, high-touch products and services through four commercial brands: Allianz Assistance, Allianz Care, Allianz Automotive and Allianz Travel. We have over 19,000 employees who handle more than 54 million cases each year, motivated to go the extra mile to help customers and employees around the world. If this sounds like you, come and join us!

Allianz Partners is a fast changing company with strong growth ambitions. We care for our customers, and our caring nature extends to our employees. We don't just hire people, we nourish them and invest in their careers because we recognize that your development and our growth and our development go hand in hand. So if you would like to be part of a global company that offers international career opportunities, kick-start your career and dare to join us! As an equal opportunity employer, Allianz Partners recognises that our strength lies in our people. We are committed to diversity and inclusivity and everyone is welcome to apply. More information regarding the Allianz Partners lines of business can be found at: www.allianz-partners.com~crlf~~crlf~

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Wir sind der globale Experte im Bereich Assistance, Kranken-, Kfz- und Reiseversicherung. (Englisch)